OFF-WHITE c/o VIRGIL ABLOH™
Women’s SS19, Paris – FR, 2018
Creative direction: Convoy Paris | Production: Eyesight

In occasion of Paris Fashion Week – SS19, Off-White presented a Track & Field inspired collection in partnership with Nike.

Following the inputs of creative agency Convoy Paris, the set up for the runway was designed starting for the elemental featured of a sport venue.

As the show took place in a neglected Renault Garage, a dystopian mood prevailed upon the initial cleanness of the track and field scheme. The portrayal of an abandoned arena was the conclusive outcome for the set-up, realized with the support of production company Eyesight.

Screens and timers are key elements of the high-energy, ultra compact Off-White show. Elemental tracks are painted on the floor as abstracted reminders of the sport venue. Tribunes are wrapped in plastic and wild grasses sprout from the concrete floor cracks.