PLAYFREE Bondy for NIKE, Paris – FR, 2017
in collaboration with Laisné Roussel and Yard Agency
Supported by Nike, the renovation project of soccer player Kylian Mbappé’s first football pitch is the core of a widespread initiative engaging the local community in the outskirts of Paris.
Bondy is a city of northwestern peripheral Paris. It’s also the hometown of rising soccer star Kylian Mbappé. Nike has supported the realization of a new soccer field, built over the asphalt plot where the champion used to play before notoriety.Play Free Bondy is a project extending the sport court both physically and socially. Starting from the field, a consistent visual treatment expands to the surrounding space creating a visual identity that goes beyond the particular architectural intervention. The former asphalt plot is transformed into a permeable box. The three-dimensional feature makes it recognizable from the street, generating curiosity and providing a landmark in the sub-urban landscape.A translucent fabric provides sense of enclosure, as in a hyperlocal arena. The iconic feature is enhanced by the extensive use of an abstract camouflage pattern. Green being the color of Bondy city, the camouflage recalls the concepts of challenge and confrontation, while the use of different shades of the same color refers to social multiplicity.
Photography: Giaime Meloni, Yard Agency, Nike