Adidas N3XT L3VEL Contest, Paris – FR, 2018
Set Up Design / Event Brand Identity
Concept and production: AIMKO Paris
Two fashion and lifestyle influencers, Gogo Lupin and Jean-Jacques Ndjoli, were asked to organize a team and face each other in a basketball match.
The aim was not the game, but presenting their own style through a comprehensive design process, developed during several creative workshops.
The event took place at Élysée Montmartre in December 2018. The whole communication happened via social networks and gathered a young crowd of followers.
A special edition of Adidas N3XT L3V3L shoes were displayed and presented on this occasion.
Photography: Benoit Florençon, Midori Hasuike