Salone del Mobile, Milano – IT, 2019
Set Up Design / Local Architect and Production
Design: Reddymade Architecture
Presented by Google during Milano Design Week 2019, A Space for Being was an interactive, multiroom installation, incorporating diverse stimuli and exploring the field of neuroaesthetics – an interdisciplinary field of study that strives to understand how the brain responds to aesthetic experiences.
Each room was unique in design, build, and furnishings, as co-created Google’s Ivy Ross, Reddymade’s Suchi Reddy, Muuto’s Christian Grosen, and International Arts Mind Lab at Johns Hopkins University’s Susan Magsamen.
As guests entered the exhibit, they were outfitted with a specially made wristband that measures specific physical and physiological responses.
They then visited three rooms incorporating unique design experiences including furnishings, artwork, colors, textures, lighting, sounds, and scents.
At the end of the exhibit, guests received a customized report suggesting which space they felt “most comfortable” or “at ease” in based on their real-time physiological responses.
Incorporating neuroaesthetic principles, the exhibit also included Google’s thoughtfully designed hardware products and specially curated Muuto furnishings, as well as interior and architectural designs by Reddymade.
Google’s exhibit showcased our unique responses to the world around us and the sensory experiences we all encounter on a daily basis. A Space for Being continues the conversation into how human-focused design can impact our well-being.
Ivy Ross and Suchi Reddy
Photography: Edoardo Delille, Midori Hasuike